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Watch Malcolm Gladwell, the author of "The Tipping Point: How Little Things Make A Big Difference" reveal the basic principles in his latest book about snap judgments called "Blink" below. The greatest insight came last for me as he explained when less information can actually make us better decision makers and why. "Frugality matters," he says. Not good news for us information gluttons. But food for thought.



Anonymous tray said...

he brings up some good points - but i think that making a general "less is more" statement regarding amounts of info given could potentially cause harm. for auditions and things of that nature where you can use other senses to decide on whos the best it seems to prove beneficial. i am an information glutton so i find that i need to defend my stance.

would it work for a basketball coach to do that? i have a strong bball background (played in college). lets say that my team was going to play your team. you would want your best 5 players on the court to start out w/ right? so you do the snap judgement and pick your 5 by looking at the stats and picking the top 5 scorers. i pick my team by watching them scrimage for 20 minutes - i pick only 3 of the top scorers, the best passer and the best person on defense. which team would win? you cant make a snap judgement about that because you need more information - you would need to watch the game and see what happens.

i get what he is trying to say but there are always exceptions to the rule. you would have to make a "pre-decision" on wether or not the decision warrents more info to benefit yourself and your situation.

Anonymous keith said...

We should make a distinction about the types of information. Eliminating irrelevant information (visual information in an audition for musical ability) can be a good thing, but gaining more relevant information (hearing more music from the musician) can be beneficial.


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